Privacy Policy

Revised 05/01/2024

Your privacy is as important to us as it is to you. Our Privacy Policy defines how Western DataLynx Inc. protects your privacy.

This Privacy Policy describes:

  • Why we collect personal information
  • What personal information we collect and when it is collected
  • How your information is used and protected
  • When and with whom your information is shared
  • What to do if you feel your personal information has been compromised

    This Privacy Policy applies to all of the services and websites offered by Western DataLynx, Inc. dba Primo (hereinafter referred to as Primo), our subsidiaries, and affiliated companies. Primo offers many different websites for many different business purposes. As this Privacy Policy applies to all of our websites, they are collectively referred to as Website throughout this policy. The Website is also governed by its Terms of Use. If any of the terms of this Privacy Policy directly conflict with the Terms of Use, the terms of this Privacy Policy will apply.

If you have any questions about this Privacy Policy, please feel free to contact us through our Website or write to us at:

  • [email protected]
  • Primo Supply Privacy and Compliance
    3970 Durock Road
    Shingle Springs, CA 95682, USA

Privacy Policy

  • Information We Collect
  • How We Use the Information We Collect
  • Information Sharing
  • Information Security
  • Choices for Personal Information
  • Choices for Receiving Promotional Material
  • Data Integrity
  • Policy Enforcement
  • What to do if you believe someone has improperly used your personal data
  • (For California Residents) Privacy Rights under California Civil Code Sections 1798.83-1798.84
  • Changes to this Privacy Policy

How We Use the Information We Collect

At Primo, we always want to provide you with the easiest and best possible shopping experience from the time you begin looking for products and services through the delivery of your requested items. The information that we collect lets us meet this goal by allowing us to:

  • Customize your shopping experience
  • Confirm, process, and track your orders
  • Provide the products and services you request
  • Contact you with questions or status updates regarding an order
  • Deliver merchandise and services that you purchase online
  • Fulfill gift card orders
  • Respond to your customer service inquiries or requests
  • Identify your product and service preferences
  • Communicate great values and featured items to you
  • Send you catalogs or promotional offers we believe will be of interest to you
  • Send you Primo Supply updates
  • Improve our merchandise selection, Website, retail experience, and customer service
  • Provide information concerning product recalls or products you have purchased
  • Prevent or mitigate fraud and credit risk
  • Administer billing and payment for your purchases
  • Administer promotions, contests, sweepstakes, and rewards programs
  • Administer branded credit cards
  • Comply with applicable law, legal procedures, requirements, regulations, and statutes

Primo may offer some of our services in connection with affiliated companies as well as other third parties. Third party websites may have different privacy practices than described in this Privacy Policy. We strongly encourage you to read the privacy policies associated with third party websites as this Privacy Policy applies only to Primo owned/managed websites, Primo services, and  Primo handling of Personal Information. 

Personal Information that you provide to third party websites may be sent to Primo in order to deliver the services you have requested. You can be assured that we will process Personal Information that we receive from these websites in accordance with this Privacy Policy.

Information Sharing

We consider your contact information confidential and do NOT sell or share your contact information with unrelated third parties for marketing purposes.

In the normal course of business Primo shares Personal Information with third parties. We do this in the following, limited circumstances:

  • Personal Information is provided to our subsidiaries, affiliated companies, or other third parties strictly for the purpose of processing the information on our behalf (i.e., credit card & shipment processing). We require that these parties agree to process this information based on our instructions and requirements consistent with this Privacy Policy.
  • We may disclose Personal Information as reasonably necessary to satisfy applicable law, regulation, legal process or enforceable governmental request, enforce applicable Terms of Service, including investigation of potential violations thereof, detect, prevent or otherwise address fraud, security or technical issues, or protect against imminent harm to the rights, property or safety of Primo Supply, its customers, or the public as required or permitted by law.
  • We may share with third parties certain pieces of aggregated, non-Personal Information, such as how many customers viewed a particular product or web page. Such information would not identify you individually.

We may disclose and/or transfer Personal Information to a third party in connection with a merger, acquisition, or sale (including any transfers made as part of insolvency or bankruptcy proceedings) involving Primo or its affiliated companies or as part of a corporate reorganization, stock or asset sale, or other change in corporate control.

Information Security

Primo processes Personal Information for the purposes for which it was collected. The information is processed in accordance with this Privacy Policy, any additional privacy notices that may be associated with the service we are supplying, applicable law, or your authorization or consent.

Primo maintains reasonable and appropriate standards to safeguard your Personal Information.

When you enter Personal Information that contains a credit or debit card number at the designated and secured sections of our Website, the information will be encrypted or encoded before it is sent over the Internet. Personal Information that we collect and maintain is subject to physical, administrative and technical controls that are consistent with recognized industry standards.

Primo processes Personal Information on our servers located in the United States of America and in other countries. In some cases, we may process your Personal Information on a server outside your own country in accordance with this Privacy Policy and applicable law.

Choices for Personal Information 

To further improve your shopping experience, Primo partners with third party vendors to evaluate how the Website is used and to provide continuous improvement for our services. Like most websites, we use "cookies" for a variety of purposes to improve your visits to the Website. Cookies are pieces of information that a website transfers to the hard drive on your computer for record-keeping purposes. For example, we use cookies to understand which web pages are visited, how often they are visited, to remember you when you return to the Website, and to generally make the Website more user-friendly.

Most browsers are initially set up to accept cookies. You may decide to reset your browser to refuse all cookies or to notify you when a cookie is being sent. However, if you do decide to refuse all cookies please be aware that some Website features and Western DataLynx services may be unavailable or may not function properly.

Choices for Receiving Promotional Material

You may also decide to opt-out of receiving promotional mail and/or email from Primo. Simply notify us of this decision by one of these methods:

  • Follow the unsubscribe link on any promotional email received from Primo Supply
  • Send an email to us at [email protected]
  • Call us toll-free at 1-866-626-3473
  • Write to us at:
    Primo Supply Direct Marketing Services
    3970 Durock Road
    Shingle Springs, CA 95682

Please note that any opt-out request sent via postal mail may take at least sixty (60) days to become effective. You may still receive email or postal mail from other affiliated companies and third parties if they have received your email or postal address from sources other than Primo Supply or as a result of their own transactions or experiences with you. You will also continue to receive email or postal mail if you request to hear from us again at a later date.

Data Integrity

Primo takes reasonable steps to verify that the Personal Information we store and process is accurate, complete and current. We also depend on our customers to update or correct their online profiles and to contact us with changes in Personal Information whenever necessary by one of the following means:

  • Send an email to us at [email protected]
  • Call us toll-free at 1-866-626-3473
  • Write to us at:
  • Primo Supply Webmaster
    3970 Durock Road
    Shingle Springs, CA 95682

Unless otherwise required by law or for legitimate business purposes, we will make good faith efforts to correct or delete such data at your request when you notify us of an error or change in your Personal Information. To prevent unauthorized changes to someone's Personal Information, we ask individual customers to positively identify themselves before processing such requests.

We reserve the right to charge a small fee to process any request to update, correct or delete Personal Information. We also may decline to process requests that require a disproportionate technical effort, jeopardize the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup tapes).

Policy Enforcement

Primo regularly reviews its compliance with this Privacy Policy. Please feel free to direct any questions or concerns regarding this Privacy Policy or Primo's treatment of Personal Information to us through the Website or by writing to us at the email or postal mail address contained at the beginning of this document.

If we receive a written complaint, it is Primo's policy to contact the complaining customer regarding his or her concerns. We will investigate complaints promptly and diligently to address your concerns and resolve any dispute quickly.

What to do if you believe someone has improperly used your personal data

If you believe that someone has improperly accessed or used your personally identifiable information supplied to Primo or has made purchases at Primo that you did not authorize, please contact us immediately.

Here are some additional things that you can do to protect yourself from identity theft if you think that your Personal Information has been compromised:

  • Review Your Account Statements - Carefully review your bank, credit card, and other account statements every month to ensure that all of your account activity is valid. Report any questionable charges promptly and in writing to the card or account issuer.
  • Check Your Credit Report - Check your credit report periodically to ensure that all your information is correct. You can obtain a free credit report once per year by visiting or by calling 877-322-8228. Carefully reviewing your credit report can help you spot problems and address them quickly. If you have any questions about your credit report or notice any inaccuracies, contact the relevant consumer reporting agency promptly at the telephone number listed on the report.
Equifax P.O. Box 740241 Atlanta, GA 30374 - 800-525-6285
Experian P.O. Box 9532 Allen, TX 75013 - 888-397-3742
TransUnion P.O. Box 6790 Fullerton, CA 92834 - 800-680-7289

(For California Residents) Privacy Rights under California Civil Code Sections 1798.83-1798.84 

California Civil Code sections 1798.83-1798.84 give California residents the right to ask us for a notice describing the categories of Personal Information we share with affiliated companies or third parties for their direct marketing purposes. The notice will identify the categories of information shared and will include a list of the third parties and affiliates with which it has been shared, along with their names and addresses. Please allow 30 days for a response. If you are a California resident and would like a copy of this notice, please submit a written request to the email or postal mail address contained at the beginning of this document.

Changes to this Privacy Policy

Please note that this Privacy Policy may change from time to time. We will post any Privacy Policy changes on this page and, if the changes are significant, we will provide a more prominent notice. Each version of this Privacy Policy will be identified by its effective date found at the top of this document.

If you have any additional questions or concerns about this Privacy Policy, please feel free to contact us any time through this web site or at the email or postal mail address contained at the beginning of this document.